Jerez is promoting itself to the foreign market with a new initiative in
the Tourism Excellence Plan. TUI Spain is the organisation responsible for
diffusing local merits among the foreign public, taking advantage of its
wide organisational structure within the country.
That is the manner in which the General Manager of TUI Spain explained
it to a large group of businessmen and associations from Jerez, who met
at the Regulatory Council in the presence of the mayoress Pilar Sánchez.
Jerez will take advantage of the opportunities offered by the most important
tourist agency in Spain, with over 5 million clients per year from all
over the world.
However, the City Promotional Institute not only aims to increase the
notoriety of Jerez among foreign clients, but also to create a new flow
of tourists to the city. This campaign, which will be carried out together
with the activities agreed by the Town Council and Globalia at a national
level, combines massive wide-spread resources with specific actions.
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